Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand - Steve Robinson

Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand - Steve Robinson

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Chick-fil-A grew from 184 stores in 1981 to more than 2,100 in 2015. What are the secrets to its success? Taking you behind the scenes of the family-owned restaurant chain, retired chief marketing officer Robinson reveals the company's foundational Christian values, dedication to the customer experience, and business model that sustained it through the Great Recession. 234 pages, hardcover from Nelson.